雅思寫(xiě)作滿分范文丨廣告泛濫及其思路解析
2023-11-02 12:56:57 來(lái)源:中國(guó)教育在線
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雅思寫(xiě)作題目:Today consumers are facing an increasing amount of advertising from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?
雅思寫(xiě)作題目講解:
此類(lèi)雅思寫(xiě)作題目是典型的blended essay的寫(xiě)法,開(kāi)頭結(jié)尾相對(duì)容易,body paragraphs分為兩段展開(kāi),按照雅思寫(xiě)作題目提問(wèn)的先后順序:首先,第一問(wèn)可以寫(xiě)廣告所帶來(lái)的諸多benefits,比如:廣告讓我們更加清晰了解產(chǎn)品特點(diǎn)getting a better understanding of how the products work;成為大多數(shù)企業(yè)的收入來(lái)源sources of revenue;部分廣告向人們宣傳健康生活方式,讓人們生活更加幸福快樂(lè)more contented。當(dāng)然也可以寫(xiě)drawbacks,例如:很多商業(yè)廣告的虛假宣傳誤導(dǎo)了消費(fèi)者消費(fèi)misleading customers;部分廣告內(nèi)容低俗,對(duì)青少年的身心發(fā)展不利negative effects on mental health。
雅思寫(xiě)作范文:
The extent to which people are influenced by advertisements can be measured in terms of the high sales of popular consumer goods, many of them being unnecessary or completely useless. Mainly through the media, advertisements on products and services are able to penetrate the public mind with half truth and half lying. In many cases, consumers are becoming so greedy that they are not only buying things they really do not need but also spending the money they do not have.
人們受廣告影響的程度可以用大眾消費(fèi)品的高銷(xiāo)量來(lái)衡量,其中許多是不必要的或完全沒(méi)有用的。主要通過(guò)媒體,產(chǎn)品和服務(wù)上的廣告能夠半真半假地滲透到公眾頭腦中。在許多情況下,消費(fèi)者變得如此貪婪,以至于他們不僅購(gòu)買(mǎi)他們真正不需要的東西,而且花掉他們沒(méi)有的錢(qián)。
Although advertising gives people a chance as consumers, actually most advertisements tend to cause them to desire for something worthless. Under such circumstances, it is easy to change people's need into greed. So much so, they are constantly encouraged to want things--want this and want that. This human behavior is haunted by the media from all fronts: on radio, on television, and online, not to mention printed circulations such as newspapers and magazines. Obviously, a great number of "impulsive" buyers are persuaded under the illusion that new products or services could make a difference in their lives. Despite all the benefits of the free market economy, the effects of unreliable advertising are particularly negative in that the power of advertising does not reflect the real needs of the society in which products and services are sold.
雖然廣告給人們作為消費(fèi)者的機(jī)會(huì),但實(shí)際上大多數(shù)廣告往往使他們渴望一些毫無(wú)價(jià)值的東西。在這種情況下,很容易把人們的需求變成貪婪。因此,他們經(jīng)常被鼓勵(lì)想要東西——想要這個(gè),想要這個(gè)。這種人類(lèi)行為受到來(lái)自各個(gè)方面的媒體的困擾:廣播、電視和網(wǎng)絡(luò),更不用說(shuō)報(bào)紙和雜志等印刷發(fā)行物。顯然,許多“沖動(dòng)”的買(mǎi)家被說(shuō)服了,他們以為新產(chǎn)品或服務(wù)可以改變他們的生活。盡管自由市場(chǎng)經(jīng)濟(jì)帶來(lái)了種種好處,但不可靠廣告的影響尤其消極,因?yàn)閺V告的力量不能反映銷(xiāo)售產(chǎn)品和服務(wù)的社會(huì)的實(shí)際需要。
Worse still, many consumers are convinced to waste money they do not have. Surrounded by advertisements, people are too unwise to perform a balanced act between income and expenditure. Increasingly, what seems to be good for economy begins to backfire because advertising is misleading consumers deeply into commercial debts which they probably could not afford to pay in due time. Thus, instead of improving people's lives, advertising may be considered as a "necessary evil" in modern time. Furthermore, as manufacturing and service companies are competing to have a larger share of the market, it is next to impossible to expect the media to reduce the amount of dishonest advertising. Besides, when it comes to making money, companies and the media are in the same religion.
更糟糕的是,許多消費(fèi)者被說(shuō)服浪費(fèi)他們沒(méi)有的錢(qián)。在廣告的包圍下,人們太不明智,無(wú)法在收入和支出之間起平衡的作用。似乎對(duì)經(jīng)濟(jì)有利的東西開(kāi)始逐漸起反作用,因?yàn)閺V告深深地誤導(dǎo)消費(fèi)者,使他們陷入商業(yè)債務(wù),他們可能無(wú)法按時(shí)償還。因此,廣告可以取代現(xiàn)代人的生活,而被視為一種“必要的惡”。此外,隨著制造業(yè)和服務(wù)業(yè)公司爭(zhēng)奪更大的市場(chǎng)份額,幾乎不可能指望媒體減少不誠(chéng)實(shí)廣告的數(shù)量。此外,當(dāng)涉及到賺錢(qián)的時(shí)候,公司和媒體在同一個(gè)宗教中。
After all, greed being a human instinct, consumers have only themselves to blame for their foolishness toward advertisements. Since outlawing commercial advertising is out of the question, people should educate themselves to be more prudent in buying and spending behaviors. As for consumers, what better measures can be taken to protect themselves other than self-control?
畢竟,貪婪是人類(lèi)的本能,消費(fèi)者只因他們愚蠢的廣告而受到責(zé)備。既然禁止商業(yè)廣告是不可能的,人們應(yīng)該教育自己在購(gòu)買(mǎi)和消費(fèi)行為上更加謹(jǐn)慎。至于消費(fèi)者,除了自我控制之外,還有什么更好的措施來(lái)保護(hù)自己呢?
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